“Buy now – wear now”: new frontier of shopping

The first World Fashion Week dates back to 1943 and was held in New York, followed then by the entry of Milan in 1958, London in 1961 and Paris in 1973. From that year onwards arose the so-calledFashion Capitals and the system of Fashion Week has always remained the same: two issues per year, one in February and the other one in September, which enable fashion houses to show on the catwalk future collections to their buyers and the most modern influencers of fashion.

Fashion, yet so dynamic and avant-garde, has radically changed its outward appearance without changing the basis on which is founded: as well as trends change almost monthly, even how to present them should be updated.

This happens because fashion shows, advertising and marketing campaigns, social networks and other communications media buyers come directly both to and to end consumers throughout the whole 6months of waiting before the arrival of the products in the store , so that the customer will perceive the product as “already seen” or almost out of fashiondecreasing the permanence of it on the market and the consequent volume of business.

The days when fashion houses had to present their collections are over. The talented designers can not create excellence in order to serve it to customers six months after the presentation, leaving room for the “fast fashion” and “low cost” franchisings to present same collections in next 48 hours served in their Just in time”  shops. For this reason, Ottavio Nuccio Gala will no longer present its collections in June to ensure that the customer will have the element of surprise at a time when he will buy the suit.

Our brand, Ottavio Nuccio Gala, formerly in recent years has revolutionized the field of ceremonies for men by selling online its products all over the world with a system of “DIY bespoke”, already well established. The customer can choose among all our collections: Gentleman, Black Tie, Fashion Formal, Fashion Color, Emotion, Gothic and Baroque, and with the help of a form and video tutorials, he directly communicates with the company and together develop the suit that must be created that the customer will receive in 45 working days, wherever he is.

In line with the changing of the market, we will present our collections at a time when they become available at retailers and online for customers: a true live worldwide presentation that will satisfy the needs of the entire market.

To be reckoned with, above all, the influence that social networks have on the purchase of buyers or on customers’ requests : more likes or views a photo has, the more likely that product will be purchased or requested; Ottavio Nuccio Gala is expanding its horizons and from small company set in Salento a few years ago, today it is an international brand that sells wedding suits (and other suits for man) to end users around the world with a new customized online shopping system and that, step by step, it has reached thousands of likes on the official Facebook and Instagram pages, and many other views at the official website www.ottavionuccio.com

The world of fashion is changing: to Mario Moreno Moyano, creative soul of Ottavio Nuccio Gala, you can steal ideas, but never creativity and talent.




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Post also available in: Italian, Spanish

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